Back in 2005, Steve Jobs ended the now famous speech he gave to a group of graduate students at Stanford University with this moto: Stay Hungry. Stay Foolish.
The purpose of this lecture was to share his successful experiences and the lessons he kept throughout the years. As a great narrator, he told Stanford high-profiles three stories: his first story was about connecting the dots, the second story was about love and loss, the thrid story was about death.
#1: Do what you love. Steve Jobs constantly encouraged his teams to entertain passion and to follow their heart. It was his own way of functioning during his life. The outcome is conclusive. Passion is key, it drives reason, does stimulate people and impulses action proceedings. Without passion people lack the energy that fuels their actions, they lose their assurance of being on right track, their desire to never give up. Boldness is necessary to succeed..
#2: Put a dent in the universe. Vision gets you to the point and Job’s ability to foresee what could possibly change the consumer’s behavior was crucial to Apple’s success. The turning point was certainly when Jobs convinced Wozniak to build computer for every (wo)man (s)he could easily use in daily life.
#3: Kick start your brain. In line with Granovetter's paper on "The Strength of Weak Ties", highlighting how weak ties enable reaching populations and audiences that are not accessible via strong ties and that people should consider the importance of “connecting the dots”. Employees should connect with other industries and get inspiration from other fields so that they won’t miss the whole picture, they will get the “helicopter view” (getting the height) and harness creativity.
#4: Sell dreams, not products. Jobs created products that pleased people’s hopes. Jobs knew what people wanted before they, themselves, knew.
#5: Say no to 1,000 things. Jobs made it simple so that the user’s experience became as easy as possible. Simplicity as one principle of sticky ideas is one principle of Jobs’ creation process. “To strip an idea down to its core, we must be masters of exclusion. We must relentless prioritize”. From design, to technical functionality (my partner’s 2 years old child could use an Ipad and played Walt Disney cartoons just by watching his father using it…), Jobs made the core component of its creativity simplicity, getting rid of unnecessary features.
#6: Create insanely great experiences. A brand is a set of mental associations that add to the consumer's perceived product or service’s value. Brand marketing or innovative approaches involve, for the company the creation of an image that resonates in the consumer’s mind. It should create strong bounds and a common experience. The brand embodies trust and your favorite brands are like your best friends or allies. Therefore, Jobs and his Iphone alone scored a 27.0 percent of the smartphone market share, succeeded in a short period of time in creating a deep emotional connection with customers.
#7: Master the message. Last but not least…How do we get people involved? You inspire people with your ideas by making them feel emotionally involved in the project, insufflating them passion while telling them great and well-crafted stories. Thereis no doubt that Jobs was the world’s best storyteller…
As I previously wrote about failures that can cross the path of success, I’d like to underline Jobs’ perspective about career’s hurdles: “Sometimes life hits you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love…”
Below are some further inputs from Carmine (sorry for the background sound…) :
Image: #thankyousteve Steve Jobs’ portrait made of public tweets
*I was invited to attend LeWeb11 by Orange Group to join their Social Media Team