What Say You, my Dear Watson?*



An overall impression of the Mobile World Congress 2013? Improved organization and relocation to a more suitable site, but combined with the issue of over-subscribed Wi-Fi… undoubtedly a sign of the growing success of the congress.

The Conference Village, with its five auditoriums, is the perfect setting for the keynote speakers; the conference program looks promising…

One of the talks will shed some light on some of the business sectors that are taking an interest in the potential of mobile technology. It goes without saying that our lives are becoming more and more connected, most often through technology that’s built into our smartphones, tablets, and all kinds of other gadgets, big or small. We hear from the insiders:

-        “Soon, the act of pressing a switch will be just as outdated as dialing a number on your phone” – Peter Yared, CBS Interactive

-          “Within 5 to 10 years, your smartphone will replace your car” – Joe Kraus, Google Ventures

-          “Technology will replace 80% of doctors” – Vinod Khosla

These are somewhat controversial statements which could certainly get people’s backs up, particularly when it relates to public health and patients’ interests. Yet, when it comes to the automotive industry, the experts cannot lie. Here is the proof, or at least my theory: my favorite connected device is my car, and I am certain of the benefits that will come from current and future developments in safety and security, as well as in simple pleasures such as being able to listen to music stored on the cloud using a specially-designed app. To think that in 1912, General Motors proudly announced that they had found an alternative to the crank for starting the Cadillac…

Stephen Girsky, Vice Chairman of General Motorsexplains his unwavering desire to anticipate users’ needs and preferences, but also to guarantee the highest levels of safety through specific tools, such as:

-          Siri, which users can activate via a control located on the steering wheel, and then use it to call contacts saved in their smartphone, listen to music, compose and send messages, and access theircalendar.

-          OnStar, a technology named after one of General Motors’ subsidiaries, which allows users to communicate with OnStar call centers in an emergency, using a control located on the rear-view mirror. In the event of an accident, detected either by the deployment of airbags or using other sensors, information on the state of the vehicle and its GPS location are also sent to the OnStar centers.

General Motors will soon integrate 4G into these tools, in partnership with AT&T.

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*I was invited to attend Mobile World Congress by Orange Group to join their Social Media Team. Read more about these 3 days reports from the team at Live Orange Blog.

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