About Me

Raphaëlle LAUBIE distinguishes herself through an unusual career. After studying engineering, Raphaëlle became a model working for several major brands. From this experience, she kept marketing and international openess. First, she expressed her mathematical skills in a Technical Analysis Trader position at Swisslife and then her international business strategy's capabilities while in charge of Systems Division of an Aerospace Industrial Group. Soon, she found uses for these products not only in Aerospace sector but also in HealthCare Industry. Soon, she found uses for these products not only in its sector but also in HealthCare Industries.

Raphaëlle has spoken at several academic conferences about her current researches including Harvard (Medicine 2.0), Stanford (Medicine X) and the prestigious ICIS (International Conference on Information Systems).

Activities

- Health 2.0 and Domain Name Industry Serial Entrepreneur :

 • Eugenol: Healthcare Professional Community

• Abcdent: Classified website for Healthcare Professional

• PagesMed: Healthcare Professionals Directory 

• Canal Palatin: Healthcare Video-sharing website

• SmallRegistry: Registry

• Dotmed: Applicant for new gTLDs, .med …

- Affiliate Professor at ESCP Europe, teaching at Dauphine University and EMLyon for Corporate Programs such as Masters or Executive MBA (Digital Marketing, Business 2.0, Social Media, Open Innovation, Health 2.0, Organizational Behavior) 

- EDBA and PhD (in progress) at Paris Dauphine University & Shanghai Jiao Tong University

Presentations and Publications – Conferences with Peers-Reviews

2012

Laubie, R., Elie-Dit-Cosaque, C. (2012). Exploring and Predicting Online Collective Action on Patients’ Virtual Communities: a Multi-method Investigation in France. Research Paper presented at ICIS12  (ICIS 2012), Orlando, Florida, USA, December 16-19, 2012.

Laubie, R. (2012). Examining the impact of hedonic value and trust on patients’ communities online action: an extended model of Social Networks Goal-Directed Behavior. Research Paper presented at MedX (MedX 2012), Stanford University, Palo Alto, USA, September 28-30, 2012.

Laubie, R. (2012). Expectancy-Value Model of patients‘ virtual communities. The determinants of desires for online collective action. Research Paper presented at Medicine 2.0 (Medicine 2.0 2012), Harvard University, Boston, Massachussetts, USA, September 15-16, 2012.

2011

Laubie, R. (2011). Extended model of Social Networks Goal-Directed Behavior. The role of anticipated emotions and habits. Research Paper presented at International Conference on Engaged Management Scholarship, Case Western Reserve University, Cleveland, Ohio , USA, June 2-5, 2011.

Laubie, R. (2011). Understanding the determinants of online collective action. The Case Study of Patients Communities. Research Paper presented at Medicine 2.0 (Medicine 2.0 2011), Stanford University, Palo Alto, California, USA, September 16-18, 2011.

Professional Journal

Laubie, R. (2011). Le patient connecté ou les métamorphoses de la santé, Expansion Management Review, 2011, n°143, pp.24-31.