RL mai 16 V5Raphaëlle Laubie is a serial entrepreneur in the Web 2.0 and Domain Name sectors.

Besides these activities, she is Affiliate Professor at ESCP Europe and teaches at Paris-Dauphine University for Corporate Programs such as the Executive Masters and Executive MBAs on Digital Marketing, Business 2.0, Social Media, Open Innovation, Health 2.0 and Organizational Behavior.

She has conducted corporate university and company-specific training for many multinational groups including Hewlett-Packard, Total S.A, Fiat Group Automobiles S.P.A., EDF Energy, Bayer Healthcare, MTV Networks Europe, Thomson Reuters…

Previously, she occupied various managerial positions in banking and aerospace industries, where she was in charge of strategic and operational development in Europe and North America.

She has spoken at a number of academic conferences about her current research on collective action in Web 2.0 environments, including Harvard (Medicine 2.0), Stanford (Medicine X) and the prestigious ICIS (International Conference on Information Systems).

Raphaëlle Laubie graduated from ESCP Europe (Executive MBA) and holds a Doctorate in Business Administration from Paris-Dauphine University and Shanghai Jiao Tong University (with Highest Honours).



The Determinants of Online Collective Action in Patients’ Virtual Communities: a Multimethod Approach. PhD, from Paris Dauphine University University, with Highest Honors.


Understanding the Determinants of Online Collective Action. The case of Patients 2.0. Executive Doctorate of Business Administration, from Paris Dauphine University & Shanghaï Jiaotong University, with Highest Honors.

Presentations and Publications – Conferences with Peers-Reviews

Laubie, R., Elie-Dit-Cosaque, C. (2016). Conceptualizing and Predicting Online Collective Action in Patients’ Virtual Communities: the Influences of Utilitarian Values, Social Values and Anticipated Emotions. Research Paper at AIM (AIM 2016), IESEG, France, May 20, 2016 

Laubie, R. (2015). Expectancy Values and Gift-Giving Influences on Patients’ Online Collective Action. Research Paper presented at OCIS (OCIS 2015), Vancouver for McGill University, Canada, August 7, 2015.

Laubie, R., Elie-Dit-Cosaque, C. (2013). System Usage and Social Behaviors in Web 2.0 Environments: Conceptualizing and Predicting Online Collective Action. Research Paper presented at Pre-ICIS AIM13Milan, Italy, December 15, 2013.

Laubie, R., Elie-Dit-Cosaque, C. (2012). Exploring and Predicting Online Collective Action on Patients’ Virtual Communities: a Multi-method Investigation in France. Research Paper presented at ICIS12  (ICIS 2012), Orlando, Florida, USA, December 16-19, 2012.

Laubie, R. (2012). Examining the impact of hedonic value and trust on patients’ communities online action: an extended model of Social Networks Goal-Directed Behavior. Research Paper presented at MedX (MedX 2012), Stanford University, Palo Alto, USA, September 28-30, 2012.

Laubie, R. (2012). Expectancy-Value Model of patients‘ virtual communities. The determinants of desires for online collective action. Research Paper presented at Medicine 2.0 (Medicine 2.0 2012), Harvard University, Boston, Massachussetts, USA, September 15-16, 2012.

Laubie, R. (2011). Extended model of Social Networks Goal-Directed Behavior. The role of anticipated emotions and habits. Research Paper presented at International Conference on Engaged Management ScholarshipCase Western Reserve University, Cleveland, Ohio , USA, June 2-5, 2011.

Laubie, R. (2011). Understanding the determinants of online collective action. The Case Study of Patients Communities. Research Paper presented at Medicine 2.0 (Medicine 2.0 2011), Stanford University, Palo Alto, California, USA, September 16-18, 2011.

Professional Journal

Laubie, R. (2011). Le patient connecté ou les métamorphoses de la santé, Expansion Management Review, 2011, n°143, pp.24-31.


Les 7 sens ou l’essence de l’entreprise, sous la direction de Raphaëlle Laubie et Philippe Wattier, ed de l’Archipel (2018)

Dirigeants, le défi de l’engagement, sous la direction de Raphaëlle Laubie et Philippe Wattier, ed de l’Archipel (2017)