RL 2016

Raphaëlle Laubie is a serial entrepreneur in the Web 2.0 and Domain Name sectors.

Besides these activities, she is Affiliate Professor at ESCP Europe and teaches at Paris-Dauphine University for Corporate Programs such as the Executive Masters and Executive MBAs on Digital Marketing, Business 2.0, Social Media, Open Innovation, Health 2.0 and Organizational Behavior.

She has conducted corporate university and company-specific training for many multinational groups including Hewlett-Packard, Total S.A, Fiat Group Automobiles S.P.A., EDF Energy, Bayer Healthcare, MTV Networks Europe, Thomson Reuters…

Previously, she occupied various managerial positions in banking and aerospace industries, where she was in charge of strategic and operational development in Europe and North America.

She has spoken at a number of academic conferences about her current research on collective action in Web 2.0 environments, including Harvard (Medicine 2.0), Stanford (Medicine X) and the prestigious ICIS (International Conference on Information Systems).

Raphaëlle Laubie graduated from ESCP Europe (Executive MBA) and holds a Doctorate in Business Administration from Paris-Dauphine University and Shanghai Jiao Tong University (with Highest Honours).

Presentations and Publications – Conferences with Peers-Reviews


Laubie, R. (2014). Understanding the Determinants of Online Collective Action. The Case of Patients 2.0. Doctorate in Business Administration from Paris-Dauphine University and Shanghai Jiao Tong University (with Highest Honours).


Laubie, R., Elie-Dit-Cosaque, C. (2013). System Usage and Social Behaviors in Web 2.0 Environments: Conceptualizing and Predicting Online Collective Action. Research Paper presented at Pre-ICIS AIM13Milan, Italy, December 15, 2013.


Laubie, R., Elie-Dit-Cosaque, C. (2012). Exploring and Predicting Online Collective Action on Patients’ Virtual Communities: a Multi-method Investigation in France. Research Paper presented at ICIS12  (ICIS 2012), Orlando, Florida, USA, December 16-19, 2012.

Laubie, R. (2012). Examining the impact of hedonic value and trust on patients’ communities online action: an extended model of Social Networks Goal-Directed Behavior. Research Paper presented at MedX (MedX 2012), Stanford University, Palo Alto, USA, September 28-30, 2012.

Laubie, R. (2012). Expectancy-Value Model of patients‘ virtual communities. The determinants of desires for online collective action. Research Paper presented at Medicine 2.0 (Medicine 2.0 2012), Harvard University, Boston, Massachussetts, USA, September 15-16, 2012.


Laubie, R. (2011). Extended model of Social Networks Goal-Directed Behavior. The role of anticipated emotions and habits. Research Paper presented at International Conference on Engaged Management Scholarship, Case Western Reserve University, Cleveland, Ohio , USA, June 2-5, 2011.

Laubie, R. (2011). Understanding the determinants of online collective action. The Case Study of Patients Communities. Research Paper presented at Medicine 2.0 (Medicine 2.0 2011)Stanford University, Palo Alto, California, USA, September 16-18, 2011.

Professional Journal

Laubie, R. (2011). Le patient connecté ou les métamorphoses de la santé, Expansion Management Review, 2011, n°143, pp.24-31.