Category: Brand Management

Branding Strategy: how to Create Word of Mouth ? (5/5)

Branding Strategy: how to Create Word of Mouth ? (5/5)

  …Previous post  The last two out of eight engines are EPO and Continuity explained as follows: EPO (Exclusive Product Offer): In an era of growing customization, opportunities to own something exclusive are increasing every day. Human beings love to feel unique, and to assert their individuality. Continuity : Considering the tree factors: – Who you are – Who you think you [...]

May 24th, 2011 | Brand Management, Marketing
Branding Strategy: how to Create Word of Mouth ? (4/5)

Branding Strategy: how to Create Word of Mouth ? (4/5)

  …Previous post  The next two out of eight engines are Icons and Endorsement explained as follows:  Icons are signs and symbols that clearly demarcate a consumption experience from any other.  Meaningful associations transform signs and symbols from mere product identifiers into components of identity-shaping experiences. Endorsement happens when someone credible speaks up for you. If a trusted authority praises you in [...]

May 22nd, 2011 | Brand Management, Marketing
Branding Strategy: how to Create Word of Mouth ? (3/5)

Branding Strategy: how to Create Word of Mouth ? (3/5)

  …Previous post  The next two out of eight engines stated to fuel word of mouth are Tribalism and RSO explained as follows: Tribalism: The desire to gather into tribes is fundamental to human nature. We like to associate with like-minded people, or simply to be close to people we find interesting.  RSO (Relevant Sensory Oddity): When our senses are presented with [...]

May 20th, 2011 | Brand Management, Marketing
Branding Strategy: how to Create Word of Mouth ? (1/5)

Branding Strategy: how to Create Word of Mouth ? (1/5)

  What drives word-of-mouth or customer loyalty? The great Sidlee’s team (Cesvet and al., 2008) unveils their branding strategy, nailing word-of–mouth concept as follows: • Create products and services that consumers find truly significant, • Enhance consumption experiences to be market leaders, • Manage and control word-of-mouth around your brand     They introduce the concept [...]

May 14th, 2011 | Brand Management, Marketing